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Is the customer really king?
by Fidelis Zvomuya
Another part of The Consumer Protection Act came into effect a couple of months ago and it is only human to start feeling a little alienated by the continuous new rules protecting the customer. Why is the customer so important?
Because, says Dries de Klerk, president of the South African Society of Dairy Technology (SASDT), the customer is the most important person in our business. “We sometimes overlook the obvious,” says Dries. “The customer is deserving of the most courteous and attentive treatment we can give him; the customer is the lifeblood of every business.”, according to South African Police Service (SAPS) figures.
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Virtual dairy trading has real impact
by Fidelis Zvomuya
A very small percentage of South African dairy imports run through the Fonterra system, yet their auctions are considered important. “These auctions determine to a large extent the world dairy price and
it is of vital importance that all serious players in the industry remain well-informed of developments there,” says Bertus de Jongh, CEO of the Milk Producers’ Organisation.
Fonterra Co-operative Group is a New Zealand-headquartered multinational owned by 12 100 supplier shareholders (who supply more than 14 million litres of milk), with assets of NZ$11,1 billion and shareholders' funds of close to NZ$4,8 billion. They are the world's largest dairy exporter and ranks sixth, by turnover, among the world's dairy companies. Their global supply chain stretches from farms all over New Zealand to customers and consumers in more than 140 countries.
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Just Juice launches across campuses
Just Juice has launched an irreverent marketing campaign across student campuses nationwide, crammed with novel ideas aimed at exciting and engaging students across South Africa.
Created by The Jupiter Drawing Room (Johannesburg), the campaign is geared to encourage students to show what they think happens when two fruits get together – and it is definitely not for the prudish among us.
Hitting campuses around the country, Just Juice promoters will stir excitement by handing out Karma Fruitra and Pear-up cards, flyers and, of course, tasty Just Juices. Campus radio stations will also promote the luscious campaign and all live events will be filmed and posted online at www.nicecans.co.za.
Fruity, J-rated posters and door hangers saying 'We’re getting our fruit on, please don’t disturb' will be handed out, tempting students to attend the main events.
Karma Fruitra is a game requiring eight random students chosen from the crowd on the day of the Karma Fruitra activation. These students will create their own Karma Fruitra experience with a fruit mascot as a partner. The audience will vote, by way of a scream, on the sexiest, fruitiest name. Just Juice’s campaign is sure to please a student population always up for fun and laughs.
The grand finale is the Just Juice pole dance where students compete for a chance to win the crowd’s affection and cool prizes. Students will be beguiled to do the sexiest and most sensual dance they can muster while wearing an oversized Just Juice 'fruit suit'. The most creative Just Juice dancer, voted by students via the website, will win a trip for two to Las Vegas. – Just Juice.
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SAB has new use for UV light
SAB South Africa has begun using UV photo sterilisation to treat its sugar solutions, extending use of the technology in brewing beyond water purification. The company is using the light technology instead of heat to purify the dextrose sugar syrup solutions used to make its fruit alcohol brands at its Chamdor plant in Johannesburg. According to SurePure, the company behind the technology, SAB has achieved energy savings of 82% compared to pasteurisation that used high levels of energy.
SAB is now looking at the possibility of using the UVC system to reduce or replace the pasteurisation and sterile filtration of beer itself. Parent company SAB Miller is also considering rolling out the technology at plants outside South Africa. UVC systems have been used for some time by brewers for water purification, but SurePure claims that SAB is the first to use light for its brewing process.
Explaining why UV technology is only now spreading to the brewing process, the SurePure spokesperson said: “Brewing is a tradition-driven, cautious industry, but the rising costs of energy and water have forced brewers to re-evaluate their processes.” A technical barrier has also stood in the way of the roll-out of UV sterilisation, as traditionally it has been unable to purify cloudy or turbid liquids. SurePure claims its technology overcomes this hurdle.
SurePure worked with SAB to adapt its technology to the needs of the brewer. Specifically, the turbulators at the Chamdor plant were modified to accommodate their higher CIP temperatures.
South Africa-based SurePure claims that its technology is of interest to most brewers and those involved in CSD production. Compared to pasteurisation, it claims the technology uses less energy and water, costs less to purchase and maintain, and takes up less floor space. – Press release
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