Dairy in the spy glass
by Gilla Brunt
Someone once said: “You do the best you know how – and when you know better, you do better.” This is as true in business as it is in life, and it is for this very reason that ongoing research and development is critical for the survival and growth of any industry sector.
Market and product research aids the development of wider and deeper product lines to capitalise on consumer spend, while research about the various aspects of the dairy business facilitates efficiency improvements and cost cutting without compromising on quality, which means that we can do more with less and for less – helping build businesses that not only last, but grow to the benefit of all.
Research in South Africa
Milk SA recently embarked on a programme to coordinate the various research projects relating to the dairy industry. The aim is to identify the research needs of both the primary and secondary industries and pair this with researchers and institutions that have the capacity to conduct the various studies.
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